Dissertation
- “The Proliferation of Data; Providing Brands Opportunities to Offer a Personalised Experience That Surpasses Consumer Expectations.”
- Proposed, developed and managed a viable dissertation topic with market drive application
- Selected and applied appropriate research methods (focus groups, interviews, reports and books) which were underpinned by relevant debate theories
- Evaluated and synthesized key findings to formulate viable market driven recommendations
- Achieved a 1st
Competition
- Identified and evaluated research, using appropriate methods considering primary, secondary and contextual sources.
- Justified and provided evidence to prove a concept was viable through the analysis of the research findings with market-driven application.
- Designed an innovative concept- Zara 2.0 and articulated Zara 2.0 using appropriate methods of communication.
- Proposed, developed and managed an appropriate range of outcomes for the Final Major Project
- Achieved a 2:1
Final Major Project
- Created an innovative m-commerce platform
- Included a business plan and a marketing package
- Marketing Package: Use of Adobe After Effects and XD
- Grade pending